It is the least known region in Bali, scarcely visited by tourist , and sparsely populated , except along the main road of Denpasar - Gilimanuk. Most of the land is covered by the deseley forested highland of Bali's National Park. The flatter southern region is rice growing country. Villages have clean air, partly due to the mass of flowering shrubs, which almost abscure the neat litte house . The income is derived primarily from coconut plantations, coffee near the border of Tabanan , cloves, and vanilla crops.
Jembrana has always been isolated and largely unffected by events on the rest of the island . Its history is tied to Buleleng after the Dutch overran the Regency in 1849 and assumed control of Jembrana as well. It has looked westward, and is thus influenced from the Muslim & Christian religions.